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20 words that kill - at least when it comes to spam filters - spam-blocker

 

Spam, spam, spam. It's terrible not only for those of us on the getting end, but for those of us who SEND e-mail.

This cloudburst of annoying junk has regrettably interfered with legitimate e-zine publishers, as we're fixed in the anti-spam crossfire. If you advertise any type of e-mail publication, there's a liable attempt that your e-zine is NOT attainment a portion of your readers. Why? Their Internet ceremony giver (ISP) or e-mail course uses a spam filter.

These software programs explore for words and phrases that are archetypal of spam and assign each incoming e-mail a "score. " If your e-mail has too many of these words and phrases, you accept a high score, and you may be blocked.

TOP 20 "KILLER" WORDS/PHRASES YOU MAY BE USING

While there are other words that will cost you more "points" than these do (e. g. sexual phrases), here are the most collective "trigger" words and phrases that you may be using in your e-zine:

  • amazing
  • cancel at any time
  • check or money order
  • click here
  • congratulations
  • dear friend
  • e-mail marketing
  • for only ($)
  • for free
  • great offer
  • guarantee
  • increase sales
  • order now
  • promise you
  • risk free
  • special promotion
  • this is not spam
  • to be removed
  • unsubscribe
  • winner
  • WHAT'S A PUBLISHER TO DO?

    You have two choices when it comes to beating the filters. One is to avoid using these words and phrases altogether. I've found that hard to do. For example, in a contemporary issue, I discussed how to use your e-zine to become more intense business. Alas the word "increase" cost me a fat 1. 4 points in SpamAssassin, one of the most all the rage filter programs.

    Your back amount is to disguise these words and phrases in adept ways by inserting grand piano cryptogram in them and/or replacing a communication in them with a symbol. The trick is not to make it too cryptic - you want your readers to be able to appreciate what you're saying. For example, in my e-zine, I use "fr*ee" for free.

    While some spam filters pick up on this trick and castigate you for doing it by addition onto your score, I've found that the points this tactic costs you discipline you much less than using the words and phrases themselves. It's not a achieve solution, but it's functioning for now.

    TEST Ahead of YOU SEND

    It's a great idea to test how YOUR e-zine stacks up already you send it out. The good news is you can do this for FREE.

    Lyris' Comfort Regulator (http://www. lyris. com/contentchecker) tells you how your e-zine ranks in Spam Assassin. All you do is copy your e-zine text and paste it into the box on their site. They'll run your free article and e-mail a copy to you. It as a rule arrives inside minutes.

    The article will tell you just which words are estimate you points. Customarily you ought to only be apprehensive if your score is over 5 points. If so, you can any cross out those words or disguise them, as I mentioned above.

    I test each issue of my e-zines in Comfortable Director ahead of I broadcast them, and often I'm astounded (and relieved) that my score is low. That makes me a happy publisher. : )

    (c) 1999-2002 Alexandria K. Brown

    ABOUT THE AUTHOR

    Alexandria K. Brown, "The E-zine Queen," is biographer of the award-winning manual, "Boost Big business With Your Own E-zine. " To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial. com/


    MORE RESOURCES:







    How to Stop Spam Calls  The New York Times





















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